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Waarom empathie belangrijker is dan ooit, zeker nu AI ons onzeker maakt
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Why empathy matters more than ever, especially now that AI makes us uncertain

In our blogs, we often talk about the technology behind AI: models, tooling, infrastructure and security. Makes sense, since that's where much of our expertise lies. This time, we deliberately flip that around and shift the focus from what AI can do to what AI does to people. Because the hardest question in an AI project is rarely technical. It's about people: do you bring them along, and do they trust what's changing?
23 - 07 - 2026

In this blog, Nathalie Vermassen, People & Admin Lead at Xylos, shares why empathy might just be the most important part of it.

We live in a time when technology evolves faster than we can keep up with. AI shows up in the tools we use, in trainings, in meetings, in yet another event, and even at the table during a family gathering. Some jump on it enthusiastically, others feel doubt, resistance or even fear. That's not strange. Big changes bring big emotions with them. And big emotions move people, or don't. The same is true for AI, because behind every reaction to AI, whether that's enthusiasm, skepticism, curiosity or panic, there's a person with a story. We need to know that story, because only then can we move forward.

Why AI touches our identity

AI touches something fundamental, namely our sense of certainty. When a technology can do things we've always seen as primarily human, like writing, analyzing, creating and reasoning, that touches our identity. It raises questions like: am I still relevant? Will I even be able to do this? What does this mean for my job? Do I now have to relearn everything? Those questions are mostly emotional. And emotions aren't solved with a manual, a training, or a technical explanation. They need acknowledgment. Someone who says: “I understand this is a lot. I feel that too.”

Understanding without agreeing

Empathy is about understanding, not agreement. Yet the two are often confused. Empathy doesn't ask you to share the same opinion. It asks you to make the effort to understand where someone is coming from. When someone says, "AI is dangerous, I don't trust it," you can do two things.

You can explain why that's wrong, and chances are that person shuts down even more. Or you can ask, "What exactly worries you about it?" In that second scenario, something different happens. You open up a conversation. You show that you're listening. You make room for nuance. And it often turns out the fear isn't about AI at all, but about loss of control, workload, uncertainty, or previous bad experiences with technology.

Empathy in teams going through change

Empathy is crucial in organizations getting started with AI. Teams consist of people who all react differently to change. One wants to experiment, another wants to understand first, yet another mostly wants certainty. If you ignore those differences, you get resistance. If you acknowledge them, you get engagement.

Empathy helps normalize fear instead of minimizing it, allow questions without judgment, respect different paces instead of pushing everyone at the same speed, build trust so people dare to try, and see mistakes as learning rather than failure. Implementing AI isn't just a technological project, it's at least as much a human process. And people are moved by understanding, not by pressure.

Making room for small steps

Empathy makes room for action. When people feel seen and heard, they dare to take small steps. And those micro-actions are exactly the key to making AI tangible and manageable. Nobody has to become an expert overnight. Nobody has to understand everything. But everyone can take one small step. Empathy makes sure that step doesn't feel like an obligation, but an invitation. It's the difference between "You have to use AI, or you'll fall behind" and "I understand this is new, let's try something small together." The second opens doors, the first usually doesn't.

AI is changing our world, but empathy determines how we move within it. It helps us understand each other, empathize with one another, make an effort for each other, and from there set things in motion together. Without all of us needing to move at the same speed, without all of us needing to share the same opinion. But we do need each other to move forward, because more than ever we can learn from and with one another, and in doing so bring ourselves and each other along into a reality that's here to stay.